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Skyrocket Your Business Through The Power Of LinkedIn

If you’re an entrepreneur, freelancer, or business owner – looking to up your social media impact game to skyrocket your business, then I made this special online course just for you. Go check it out.

It’s a totally different strategic LinkedIn impact course that will change your perspective of possibilities and rock your business exponentially. You will discover how to master the power of LinkedIn to accelerate your business development and dramatically increase the number of target clients demanding your services.

I am sharing my impact formula on how to enhance your personal brand, thought leadership and visibility on LinkedIn and rock your business results with customers finding you, coming to you themselves and requesting your services!

The platform is there, if you are not yet benefiting from it and profiting while being there, you are doing something wrong or not doing something that could actually rock your business targets. You have to use it strategically and authentically as per the tips and advice in this course and you will be amazed at the business results and brand loyality that you will achieve. This course is not about the ordinary, this is about authenticity to attract your target customers and rock your business.

I’m Inga Ezera, personal brand development partner. I help ambitious and dedicated entrepreneurs like you to develop your personal brand, up your social media impact game and sky-rocket your business by ensuring that your target clients find you themselves and request your services. So you can focus on doing the work you enjoy.

This is definitely for you if you want to:

  1. Make more money utilizing the power of social media/online
  2. Stop trading your time for 1:1 meetings and get exponential exposure and visibility
  3. Reach more people with your message and attract your ideal clients
  4. Go from reaching 1:1 to 1:1000s
  5. Focus on the work you love
  6. Build your social media following with your target audience
  7. Grow a list of raving fans and repeat buyers
  8. Learn how to build a killer profile that attracts your ideal clients
  9. Expand your business through purposeful and impactful networking
  10. Ensure your thought leadership to dominate your niche
  11. Do all this in less time, with less stress and with a proven impact formula

I’m always sad to see talented business owners lose clients and customers, not because of their skills, knowledge or expertise, but because of inconsistency in their brand messaging and not utilising the latest  trends  to reach a wider audience of ideal clients.

CLICK on the link to Personal Branding Business School to get access to the course and discover how to Master the Power of LinkedIn to magnify the number of customers requesting your services!

So do you really want to stay where you are currently with your business and not utilise the impactful and strategic approaches to expand our visibility and impact, outreach your competition and get your ideal customers lining up to request your services?

Do you want your ideal clients to go to competitors just because they are not aware or not sure about your services and how you can best help them?

Or do you want to ensure that you have mastered the impactful Power of LinkedIn to dominate your niche with your thought leadership, outreach your competition and ensure your ideal clients know, like and trust that you are the one whos services they need?

I’m excited about the opportunities that mastering LinkedIn strategically for business has given me, I hope you will get that sense of excitement very soon – as soon as you will implement the strategies and action points of this course. You can find it by clicking on the link: CLICK HERE

5 Fear Factors and how to deal with them to succeed

Have you ever thought – I could have changed my job.. Or – I could have started my own business… Or – I could have followed my dream and done something I’m really passionate about, but… if only I did not have this fear.

Fear of… Insecurity. Not succeeding. Not making it. Being laughed at. Being misunderstoood or rejected. Failure. Success. This massive inner fear.

I bet you have thought about it. And wondered how to deal with it. But there is still something stopping you from taking that important action towards making that change in your life and following your passion or dream.

How do you  get rid of that fear? Let me tell you the truth – you never will. Everyone has this fear. Just get on with it. But what you can do is – develop  strategies to deal with it.

As an example, lets take the most common fear factors and unlock them one by one.

1. What if I will not succeed?

  • Know your reason WHY you badly want to – always start with your WHY, this will keep your passion and energy high! And even if you  fail along your success journey (and everyone does from time to time), this will help you get up and keep going.
  • Develop a clear and impactful plan to succeed – you do need a plan!
  • Implement thoroughly the actions from your plan. And you will succeed. Guaranteed.

2. How to manage through change?

  • Find your best support buddy. What I have noticed lately in my personal branding for entrepreneurs workshops – my clients come to workshops in couples with their significant other or friend. It is much easier to manage change if you have someone close whom you trust and who could support you when the times get uncertain.
  • Go through change with  clarity in mind – why you are doing it and what is your final destination.
  • Learn and test different approaches and behaviours to your traditional ones – it will help to strengthen your flexibility muscle.
  • Develop your personal brand which will navigate you through the change. Confidently. Elegantly.

3. What if others will laugh or misunderstand?

  • Only the arrogant will laugh or pull back a person who has high aspirations and aims to achieve their dream. If you have someone like that in your network – leave them out.
  • Share your goals and aspirations only with people whom you know will support you. And when you have reached your dream – share with the rest, to inspire that its possible, but not to impress.
  • Have clarity on your WHY and other people’s opinions for you will be like water for a duck – it does not soak into the feather, it runs away.

4. What if I will have good days and bad days?

  • You will definitely have good days and bad days. Collect the strengths from good days so you can use them in your bad days.
  • Find what works for you to manage the change. We can all develop our coping strategies that works just for us. As an example, if I am having a bad day, I choose to do something very simple and basic, but I still keep progressing.
  • Learn from the best and most successful in your industry – how do they manage though.

5. What if I will get lost and not know what to do?

  • Choose coaches and trainers whom you can learn from, who have progressed further in your aspired field and are happy to share their tactics.
  • Choose likeminded groups to have a chat and check in – a great source is Facebook groups where you can connect with likeminded people and who are on the same journey from the whole world. Feel free to join my Facebook group on Personal brand development to succeed by clicking here:
  • Always keep your aim, your WHY and you vision in mind and you will find the way.

In conclusion: start with your WHY and have it always in your mind very clearly. This  will help to eliminate and deal with that bugging fear factor and keep you going to reach your aspirations!

CLICK HERE to register your interest to receive information about the upcoming online course on how to develop your personal brand to succeed. In this course you will discover insights and tools on how to develop your personal brand and how to have  clarity on your WHY, so that despite all the upcoming storms and insecurities, you can keep going and reach your aspirations. I will share the promotion offer with those registered before launching the course.

Your job will disappear soon! Hurry and take action!!!

For the past three decades, the fastest way to increase your income has been to land a job with a finance company (banking, wealth management, insurance). The industry has provided a ticket to prosperity for millions of professionals.

To tell you the truth – this party is coming to an end. A combination of rising competition and technological change means that companies will hire far fewer people. And this is not a temporary blip – this is the new normal. Industry leaders in different media have bravely admitted that automation can displace a third of all jobs within three to five years and companies will hire far fewer people. We can see it happening already.

Employees doing tasks that can be automated, the middle managers who supervise them and all those with average performance, with no passion for customer service and without expert skills are living on borrowed time.

So what do you do if you are a member of these endangered jobs and professional areas? I’d say that the first thing is to embrace reality and recognise that the game is changing for good. The worst thing to do is be wishful and wait for good things just to happen to you. They won’t. But there are  still lots of opportunities. What’s happening in the industry is “creative destruction”. New technologies are destroying old jobs but creating many new ones.

Here are three things that you can start doing now to take action towards proactively influencing your future and taking the drivers’ seat in your own career:

  1. Create new jobs – see the emerging need in the business, start adding massive value and emerge in a new job,
  2. Move to entrepreneurship – notice the upcoming gap in services or products and how they can best serve customers and smash the competition by your approach,
  3. Develop your Personal Brand and enhance it in your current role to become recognisable and The Go To Expert  – you will become irreplaceable!

Whatever you choose – take the drivers’ seat in your own career. Because if you don’t – others will drive your journey. And you might not like it.

To register for the insights and impactful actions packed FREE webinar on how to Get Your Dream Job seamlessly, CLICK HERE

Introduce Yourself With Impact

Introduce yourself with impact so that your target clients have clarity – how  you can help them. A few weeks ago I attended a business networking breakfast where entrepreneurs come together to share what  they do to serve their customers and build collaborative business relationships.

These kind of events are really valuable to connect with people from your  industry or a related industry, or to discover how you can help them or their customers and how they can help you  grow your business.

In that particular event there were about 25 entrepreneurs and consultants from various industries – some that have been in business  a long time,  and some just starting up.

Usually these kind of events start with giving everyone  around 40 seconds to introduce themselves – to tell what  they do, who are their clients, what services  they provide and what they want to get out of this networking event.

What I learned from these 40 second introductions is:

  • Some people have really polished their introductions and are clear of their unique value proposition
  • And among those who are – those that are getting the best out of these events in terms of connections and the expected outcome
  • Those are the ones who are clear about their personal brand
  • There are quite a few people who do not know how to present themselves impactfully – so after their presentation the meeting participants are not clear – on what they do and how  they deliver value
  • That means that those who listen to their poor introductions are not clear – on what they can help them with or how they  can help them
  • And the meeting becomes just a nice breakfast chat without gaining any valuable connections or any potential for business development from these who have not developed their Unique Value Proposition or elevator pitch
  • And if they do not follow up with contacts, then its not really networking – it’s a breakfast chat with strangers

My top 3 tips of developing your UVP:

  • Have crystal clear awareness of your personal brand and how you deliver value
  • Have a deep understanding of your customer avatar – whom do your serve and how do you help them – what transformation do you help them achieve
  • Condense it into 3-4 sentences to make a punchy impact and ensure that people who listen will remember

I hope this is a helpful tip for the  week, please click “Like” to this  blog post if so, or post a comment below if you have any  questions on Unique Value Proposition.

Unique Value Proposition week… Latvian Media

Unique Value Proposition week… Also the Latvian media happened to catch the thought on elevator pitch or UVP. Check it out here:

http://skaties.lv/zinas/latvija/sabiedriba/esmu-no-latvijas-tapec-man-tads-akcents-latviete-kluvusi-par-loti-veiksmigu-personibas-treneri-lielbritanija/

Is it time?

You already have thought to yourself,  it’s about a time to get a promotion, haven’t you?

Or you have already said to yourself,  that it’s about time to receive an offer to a new aspired job that you would much more enjoy doing, haven’t you?

And you have been wondering, why others are getting those promotions or new job offers but not you, haven’t you? Well, if this is you, then, I’ve got something for you! It’s Career Success Formula that will help you get your dream job elegantly and confidently.

It can be tricky to obtain the clarity – what to do and how to get to that desired career destination.

Without clarity to what is the Career Success Formula you need to follow you will have no chance in the world of career success!

You may keep wondering why your desired job is  given to somebody else. Or why you keep running after  job ads with no success in getting those  jobs.

When you follow the Career Success Formula, its actually much easier to get what you want out of your career progress. By investing a bit of effort and thought process to follow the Career Success Formula, you will be amazed how the new job opportunities come to you instead of you running after the job ads.

The Career Success Formula consists of 5 impactful steps to follow:

  • Develop your Personal Brand to stand out
  • Get crystal clear clarity on your offering and credibility
  • Grow your Confidence on to how you deliver value
  • Set Your goals impactfully to achieve them automagically
  • Share your message to the right audience and enjoy the job offers!

Click here to enter your email address to get the essence of it in an e-Book: Career Success Formula

How to find your real passion to have that dream job

I was giving a presentation last week in Riga Business School in alliance with University at Buffalo, The State University of New York on how to succeed in your career. One of the core messages in my presentation,  which  is something I strongly believe in, was – find your passion and do something that you are truly passionate about, or don’t do it at all. That statement massively resonated in the audience of entrepreneurs, business leaders and senior professionals in the room.

My 20+ years in business and career experience gives evidence that when you do the job that you are truly and naturally  passionate about and you have the opportunity to apply your talents to add value for others, then you are energized, inspired, well appreciated and recognized as a professional in the team and overall  in the business. If you do something that you are capable of and technically can do well, but have no passion for that job or the results or team or culture in the company – you do not have that sparkle in your  eyes that people highly value and your impact to the results and delivery is much lower. You also do not receive the appreciation and recognition from people around you since – you are just doing your job.

It works like a snow ball effect – the more passionate you are, the more eager you are to do the job with excellence, putting into it your heart and mind and being personally excellent at it. More people will recognize that and see how you add value – more projects and opportunities come your way as people notice that you are great at what you do.  As more  opportunities come your way to do the job that you are really passionate about, the more your inspiration, contribution, added value and appreciation grows. And then will come the time when someone comes to you and says: ”Would you like to take that dream job?” Literally. Evidently. Confidently. Because you are great at doing that kind of job and people have noticed your results, your drive and your passion.

When I reflect back on every job that I have been doing in my career – I have succeeded most in the jobs where I was truly passionate about what I do or the purpose and content of the job let me apply my talents. Or – when I shaped the purpose and content of the job to fit that well.

It is also been proven in the scientific research that when you do the job that you are passionate about, you are a more happy person and your soul and body reflects that – you are a more positive, solutions focused, impactful, healthy person. If you are not happy or do not enjoy the job that you are doing – your soul and body instantly reflects that through your behaviour, attitude and health.

But what to do if you do not know what is your passion? 

I have been asked this question frequently in the personal brand development workshops that I am facilitating with the companies to help professionals to be more personally excellent, better collaborate in the teams to implement the strategy and succeed in their careers. Also – in individual coaching sessions this question comes up time after time. And with no surprise – I was asked this question a few times last week in the presentation in Riga Business School.

There are several ways how to discover your passion. There is no one way that would suite everybody. I will share with you 3 most common approaches on how to discover your passion:

1. Sometimes you find your passion through challenges that you experience in life or at work

Sometimes the challenges that you experience in your life or career helps you to discover your real passion. At the beginning it feels really hard to experience and go through all these challenges, but when you have travelled that challenging journey and have found your solution or victory over the challenges, you learn something new about yourself, you discover a different angle of your personality or capabilities.

And – if you have resolved that challenging situation or period in your life for yourself, you become passionate to help others and share with others the tools and strategies that you have applied to resolve. Or the mindset techniques that you have learned along the journey. Or mistakes you have made and how others could skip them.

I will share with you a situation with one of my colleagues. Bear with me – I will cut the story as short as possible to bring the essence to life:

I had a colleague that experienced a very challenging period in her life and work. If you think your life is difficult sometimes, believe me – she had one terrible situation after another all year long. She has been a hard worker all her life – really dedicated, driven, committed to do her job with excellence. Once from some really tough emotional situation at work and a terrible accident in her wider family at the same time, her mind and body could not handle it any more and she had a really bad stroke, which took the majority of the year to recover.

Having  partly recovered and being totally committed and dedicated to work, she returned to work and worked a lot and hard, while the doctors did not want to let her come back to work yet and her body had not recovered yet fully from the stroke. During that period,  on the way to the office she got in a car accident which damaged her back and again – it took  massive amount of time and pain to recover. There were a few other really difficult situations in her work and private life. On the recovery journey the doctor and medical specialists recommended her to take better control of her emotional state, let go of the experienced emotions and bring in work life balance and mindfulness into her life.

Now she has fully recovered. She has let go the emotions that were upsetting her. She is a stronger, much happier and more impactful person. She has pulled together a workshop to help other colleagues to feel more confident to have wellbeing in their work life. She has even been nominated for the annual recognition awards in the company as “People Who Make a Difference”.

She is now passionate in helping others to ensure balance in their life and to be more effective while more congruent with themselves and work. She has been through really difficult times, but has since recovered and is now truly passionate to help others not to get  where she was. She is now a hugely energized, passionate, and happy person. And people around her recognize and appreciate that. And she gets the opportunities to do more of what she is passionate about. As she is great at it. And adds massive value for others. And now the HQ have established a new job role: Wellbeing Business Partner, as there is a business need to implement wellbeing strategies and tools across the business.

2. Explore your past likes and dislikes to discover useful insights

One of the techniques that helps to discover your passion is – exploring your past. Exploring what did you like doing in your past roles, or at school or in your free time or in your childhood. And how can you now translate it to the current business world to add value. As an example – I liked observing people, exploring what are their aspirations, what they want to achieve and what do they need to change or tailor slightly to be more successful.

Hence, I studied psychology and worked in human resources leadership and a few years ago I tailored that “like” in my passion for personal brand development coaching. The core is the same, it’s just a different way on how to implement it. Now I am coaching ambitious and dedicated professionals, leaders and entrepreneurs to unlock their highest aspirations, think bigger, get crystal clear clarity and success strategies to achieve their ambitions and sky rocket their career quicker, smarter and bolder.

I never liked to be told what to do or to fit in the particular process or system. Hence, I am more passionate about a  job that involves creativity, that needs to come up with solutions, resolve challenges and widen wider horizons to think bigger and act bolder.

3. Some people just need to keep trying out different things

What to do if you think you have discovered your passion, but after a while you are not sure and want to do something different? Well, some people just need to keep exploring and trying out different things. The well known writer Elisabeth Gilbert once said in her speech that maybe you are a hummingbird and have a curiosity driven life – you just need to keep exploring and trying out something new. We need these kind of people in our life who are great example of courageous moves – starting something new and different in their life, making that bold decision to change and start again. To not keep doing something that you actually are no longer passionate about.

Take one of my sisters for example – she is now studying to become an expert in her fourth different professional area. She has changed her interests from having completed professional cookery school and being a really great cook to obtaining an international tourism management degree in university and working in the hospitality and tourism industry to being a massage therapist and now for the next two years she is dedicated to study towards being a professional facial beauty expert – a completely different area from all before that involves medical studies, chemistry, physics and other subjects she did not study before.

For some people reading this, it might feel slightly confusing or indecisive, but I am proud of her that she does not settle with the job that she is not passionate about.

My recommendation is – keep exploring to find your passion and do something that you are truly passionate about. Or don’t do it at all. When you follow your passion, people notice your drive, inspiration and energy and added value, and will offer you to do more of it. Because you are great at it.