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I’m Inga Ezera, your personal brand development partner. I’m passionate about empowering people like you to be a better version of yourself and succeed by being your true you. Its all – through your personal brand development for clarity and personal branding strategies for raising your profile in front of your ideal audience.
How do you expect other people to know your greatness if you do not raise your profile? If you just keep it to yourself, you limit the opportunities for you and others. For you – to do more of what excites you and what you are truly passionate about, for others – to get inspired by your passion and benefit from you sharing your knowledge and expertise.
If you are either an entrepreneur, a business leader or a professional, raising your profile is a must now. It’s not so much for self promotion purposes, but rather for sharing your vision, purpose, knowledge and expertise, so that people get to know what you are truly great at and can come to you for your core expertise and passion to share it.
It is more for taking charge of and creating opportunities in your life to do more of what you are excited about and deliver value for others in a way that you love doing it.
If you are not clear about – what is your authentic way of delivering value, there is a really great self-help tool that I have created for you – The Success Planner book, you can order it on Amazon.com
If you do have clarity, but are on the edge of – not being sure why you need to raise your profile, here is why:
- For entrepreneurs: you get more clients that are your ideal clients, that know, like, and trust you are the one they need and will find you themselves. You can focus on doing the job that you love, not on running after clients and selling your services to them.
- For business leaders: you attract your ideal employees as people work for people they resonate with. It’s easier for you to work on business development as you are known in the industry for what and how you do things, and you can better impact and influence decision making for the business and your business stakeholders.
- For professionals: you can stop doing the boring job and receive more opportunities to do the job that you are excited and passionate about, that has more meaning. We all live just once. If you are well paid now, but not really enjoying what you do, I’ll tell you this – you can get the same or better paid job that you truly enjoy. Just raise your profile in the right way to the right audience.
Here are my top tips for raising your profile:
1. Develop absolute clarity on your personal brand – your talents that you want to apply, your passion, values, your WOW effect, purpose, mission and vision for your life and then compile it into a short and snappy elevator pitch – into a short but impactful introduction, that conveys the message – of who you are, what you do and whom and how you can help. There is a best in you, you just need to be clear yourself – on what it is and bring it up. As an example, I can do many things in business, like I can recruit the best talent from the market, I can implement performance management programs etc, but what I truly and absolutely like best is – helping you to be the best version of yourself, be congruent and enjoy being truthful to yourself and others, raise your profile in accordance to that and enjoy what you do. I am great at inspiring you to think about it, empowering you to take action, equipping you with tools and strategies to do it and challenging you to, just do it!
2. For that, you need to define clearly who is your audience – your customer, employer, stakeholders – for whom exactly you are delivering value and what transformation you help them with. I advise you to be very specific about – who is it that you serve, help, deliver value, as then you can communicate and raise your profile where and in the way that they will see, notice and appreciate. As an example, my audience is people like you – entrepreneurs, business leaders and professionals and corporates who care about their people and want to do something disruptive, innovative and truly empowering for their people.
3. Social media content strategy – you can raise your profile either in 1-to-1 communications, networking – by connecting to 5-10 people per event, or – you can massively raise your profile through thoughtful and purposeful social media content strategy. Your daily, weekly, monthly and quarterly communications, will ensure that your ideal audience will get to better know what you are all about, and how you can serve them and deliver value. Also, what your values and work ethics are and what results you can deliver. As an example: I am crystal clear on my top 3 messages for social media communication and I have a clearly defined social media content plan that is congruent with what I am aiming to achieve. You might have regularly seen my posts, videos, blogs and articles to inspire, and empower you to take action.
I hope this is helpful – inspirational, educational and practical. Now – its your time to take action.
Let me know if you have any questions and how you are progressing. I’d love to hear about your journey.
I’m Inga Ezera, your personal brand development partner. I’m passionate about empowering people like you to be a better version of yourself and succeed by being your true you. Follow my business page on Facebook for more inspiration and empowerment for practical action: Inga Ezera Personal Branding
This is a message to those who don’t know what their goals should be. For those who want to achieve something, but not sure what and therefore they don’t. Does this sound like you? Tune in then! If you want to achieve something but are not sure what it should be for next year, or you keep being stressed because everyone now talks about setting goals for the next year and will start achieving them, but you have done it year after year and not much has changed. Does this sound like you?
You know what? First of all, sometimes it is ok not to have goals for a period of time and just enjoy the flow of life. That could be your goals if it suits you. I had this situation a few years ago – actually – about 8-9 years ago. I usually need a plan, something aspirational to aim for, to go for it and to achieve. But there was a period in my life when I was not sure anymore what I wanted to achieve next professionally. I had a great role in my corporate job – HR Director and member of leadership board in the biggest and most successful company in the industry, there was really no way to go higher. I had a good life and friends. Everything was sort of ok. But I felt stressed. Totally stressed. As I could not set my goals for the next year. I was not sure what I wanted. It is a stressful situation for someone like me, who likes planning, setting goals, and aiming for something bigger.
It was so stressful that I eventually went to a couple of doctors for help. I went to a GP and said I need some medicine against stress. I’m stressed for not being able to set goals. He looked at me funny and prescribed some nerve calming tea. That did not help. I went to a homeopath – I thought maybe a non-traditional medicine could help. And she said, after having listened to my story – “it’s ok not to have goals for a period of time, it’s meant for enjoying the flow of life. Do not set fake goals just for setting them as you will be more stressed by not achieving them. You do not achieve goals which are not truly yours.”
And you know what – it is true. It is better not to set goals than to set ones that are not yours. As you struggle to achieve them and if you do – you will not be happy at the end. So – I took her prescribed anti-stress medicine and advice to enjoy the flow of life for a moment until the clarity will come to me on what I wanted to achieve.
Yes, it is true – do not set goals that are not truly yours as it is dangerous. Dangerous from the perspective of – you will be disappointed for not achieving them. If you are not 100% in to achieve them, you will not. And your subconscious mind blocks you from going 100% into something that you are not passionate about and do not feel like achieving these goals will be a great gain and pleasure for you to achieve or by not achieving, it will be a great pain or loss. This is one of the reasons New Year resolutions don’t work or why you have not achieved the goals you set – they are not truly your goals, that you truly want to achieve , based on your personality, passion, purpose and higher vision of your life. Maybe they are goals that are forced onto you by society, by your spouse, family, friends or by you not knowing yourself really well.
A couple of things you can do – increase self awareness through the journey of your personal brand development – exploring what are your talents, values, purpose etc and then setting goals in congruence with yourself. A great tool that can help is – The Success Planner Book. I have developed it exactly for this purpose – go check it out, get one for yourself and for your mate and ensure you set your goals in congruence with who you truly are.
The other thing you can do is – think about people whom you can help with your goals and mission. A great way to do this is – reflect upon your life story – the challenges you have overcome either in your professional or personal life, how did you overcome them, how did it make you a better person and what you can pay forward and teach others. I find this as a really strong cause and solid ground for goals setting – how can I best help other people, inspire them to achieve, overcome difficulties, succeed in their life, career or business. And through that reflection you might discover your cause, your calling and obtain clarity on what your goals should be for the next year. It could be something you have struggled with in the long past and that has made you the person you are today, that might be something that was your challenge recently – it does not matter. The important thing is – if you had such a challenge, there might be other people who have similar challenges and would benefit from learning from you. This is your reason to live to help them grow.
There are a lot of examples that people develop their businesses successfully because of this, or people develop their careers successfully because of this approach. I encourage you to reflect today – what has been a challenge you have struggled with, resolved, what is your story and with whom and how can you help to resolve a similar challenge.
As an example – a few years ago I struggled with raising my profile and being impactful in the corporate business I was in. I could not understand what is the issue as I have been really successful within the same company previously and with quite a few other companies in the market. When I explored, what is the issue, I understood, that the job I had to focus on at the time did not play to my greatest talents and to my passion. Part of the job did, but 50% of the time I had to work with and focus on issues that were not appealing to me. Of course, I could do the job as I knew how, but not being passionate about the content and not being able to really invest my best talents into achieving the outcomes, did not bring in me the greatest energy, self belief, confidence and impact to achieve results.
Now – one of my focus areas as an entrepreneur is helping organizations to empower their leaders, professionals and talents to be their best, to have clarity for themselves on how they can best contribute and have courage to aim for and focus on how they can best deliver value – in a way that is true to and in congruence to themselves and brings value to the organization and customers. So many times I have seen the wrongdoing in organizations when people have been placed in the roles that are not congruent to who they are or are aspiring to be. And they lose focus, confidence, self belief and energy. Through my workshops and online programs I help people have clarity, self belief, confidence, impact and influence and raise their profile to be the best version of themselves – for themselves and for people they can best help.
I encourage you to revisit – whom is it that you can help and chose one of your goals related to that. If it brings value to the organization or your business – even better! But keep in mind, revenue comes afterwards – first – whom and how you can help. Enjoy succeeding.
Have you ever thought – I could have changed my job.. Or – I could have started my own business… Or – I could have followed my dream and done something I’m really passionate about, but… if only I did not have this fear.
Fear of… Insecurity. Not succeeding. Not making it. Being laughed at. Being misunderstoood or rejected. Failure. Success. This massive inner fear.
I bet you have thought about it. And wondered how to deal with it. But there is still something stopping you from taking that important action towards making that change in your life and following your passion or dream.
How do you get rid of that fear? Let me tell you the truth – you never will. Everyone has this fear. Just get on with it. But what you can do is – develop strategies to deal with it.
As an example, lets take the most common fear factors and unlock them one by one.
1. What if I will not succeed?
- Know your reason WHY you badly want to – always start with your WHY, this will keep your passion and energy high! And even if you fail along your success journey (and everyone does from time to time), this will help you get up and keep going.
- Develop a clear and impactful plan to succeed – you do need a plan!
- Implement thoroughly the actions from your plan. And you will succeed. Guaranteed.
2. How to manage through change?
- Find your best support buddy. What I have noticed lately in my personal branding for entrepreneurs workshops – my clients come to workshops in couples with their significant other or friend. It is much easier to manage change if you have someone close whom you trust and who could support you when the times get uncertain.
- Go through change with clarity in mind – why you are doing it and what is your final destination.
- Learn and test different approaches and behaviours to your traditional ones – it will help to strengthen your flexibility muscle.
- Develop your personal brand which will navigate you through the change. Confidently. Elegantly.
3. What if others will laugh or misunderstand?
- Only the arrogant will laugh or pull back a person who has high aspirations and aims to achieve their dream. If you have someone like that in your network – leave them out.
- Share your goals and aspirations only with people whom you know will support you. And when you have reached your dream – share with the rest, to inspire that its possible, but not to impress.
- Have clarity on your WHY and other people’s opinions for you will be like water for a duck – it does not soak into the feather, it runs away.
4. What if I will have good days and bad days?
- You will definitely have good days and bad days. Collect the strengths from good days so you can use them in your bad days.
- Find what works for you to manage the change. We can all develop our coping strategies that works just for us. As an example, if I am having a bad day, I choose to do something very simple and basic, but I still keep progressing.
- Learn from the best and most successful in your industry – how do they manage though.
5. What if I will get lost and not know what to do?
- Choose coaches and trainers whom you can learn from, who have progressed further in your aspired field and are happy to share their tactics.
- Choose likeminded groups to have a chat and check in – a great source is Facebook groups where you can connect with likeminded people and who are on the same journey from the whole world. Feel free to join my Facebook group on Personal brand development to succeed by clicking here:
- Always keep your aim, your WHY and you vision in mind and you will find the way.
In conclusion: start with your WHY and have it always in your mind very clearly. This will help to eliminate and deal with that bugging fear factor and keep you going to reach your aspirations!
CLICK HERE to register your interest to receive information about the upcoming online course on how to develop your personal brand to succeed. In this course you will discover insights and tools on how to develop your personal brand and how to have clarity on your WHY, so that despite all the upcoming storms and insecurities, you can keep going and reach your aspirations. I will share the promotion offer with those registered before launching the course.
Nobody told you it will be easy, said one of my friends. I wish they would have… Well, at least – easIER.
A couple of days ago I received a shocking message from a close and dear friend of mine. I felt like I became broken into thousands of pieces and have to find a way to lift them up and put the pieces back together again. It’s not easy. But I am determined to manage it.
Life, relationships or even a business is never just upwards and onwards. It’s a rollercoaster. It’s like an Italian serpentine – up and down, right and left, fast and slow. But great things actually happen when you are down. You suddenly notice, who are your true friends and supporters. Who are the people whom you can rely on or who are ready to even act silly to brighten up your day or mood.
I was searching for answers and ways to deal with smashingly hard times, to find something to be grateful for in this tough period of life. Even in the hardest days you can find something to be grateful for, they say. And – when you search, you discover. I discovered the life story of Mariska Hargitay, the actress that is known in UK currently as a leading figure in one of a detective serials (I can’t deny – I watch mostly detective serials, if any).
She has said: “Life is hard, but you just don’t quit. Don’t let fear get the best of you. It only holds you back from possibilities and greatness. You’ve got to kick fear to the side, because the payoff is huge. I don’t focus on what I can’t control. If I can’t control it, let’s move on. I think that we have all been swallowed up in ‘shoulda-woulda-coulda’. You figure it out and you walk tall and go through it. Some days it’s chicken, and some days it’s feathers.”
A couple of weeks ago somebody said to me: “Its easy for you – you have a good life, you do not understand struggles”. Well… let me tell you… Everyone has struggles. Some harder, some lighter, some longer, some shorter, but everyone has their hard days at times. There are no exceptions. NONE. I struggle too. Massively sometimes. Especially the last 18 months of my life have been particularly personally and totally hard. Impossible sometimes. Hopeless at times. But the most important thing is – what is your take from the hardship times, how do you find the ways to pick yourself up and pull yourself together again? And consider this, what are you learning from these very tough days. There is always something to learn. And there is always something to be grateful for in your life.
Currently, my Top 5 in hard times are:
- Search for and find ways to pull yourself together again (It’s hard, I know, but it’s worth it!)
- Watch out for people who have got your back, there is always someone whom you can trust
- Don’t focus on what you can’t control, if you can’t control it – move on
- Share your journey and learning with others, there is always someone whom you can inspire and help
- Be aware that: “Some days it’s chicken, and some days it’s feathers.” It just is like that. Period.
And after the hard times have passed away – see if there is any adventurous opportunity from that. You’ve got to turn hardships into learning and opportunities, there is always a way! As Kristina Kuzmic says in one of her latest videos: “You can pick up the destroyed pieces of your life and still create something beautiful out of them”.
No matter how hopeless things might seem at times, just don’t give up. There is always a way!
You already have thought to yourself, it’s about a time to get a promotion, haven’t you?
Or you have already said to yourself, that it’s about time to receive an offer to a new aspired job that you would much more enjoy doing, haven’t you?
And you have been wondering, why others are getting those promotions or new job offers but not you, haven’t you? Well, if this is you, then, I’ve got something for you! It’s Career Success Formula that will help you get your dream job elegantly and confidently.
It can be tricky to obtain the clarity – what to do and how to get to that desired career destination.
Without clarity to what is the Career Success Formula you need to follow you will have no chance in the world of career success!
You may keep wondering why your desired job is given to somebody else. Or why you keep running after job ads with no success in getting those jobs.
When you follow the Career Success Formula, its actually much easier to get what you want out of your career progress. By investing a bit of effort and thought process to follow the Career Success Formula, you will be amazed how the new job opportunities come to you instead of you running after the job ads.
The Career Success Formula consists of 5 impactful steps to follow:
- Develop your Personal Brand to stand out
- Get crystal clear clarity on your offering and credibility
- Grow your Confidence on to how you deliver value
- Set Your goals impactfully to achieve them automagically
- Share your message to the right audience and enjoy the job offers!
What’s stopping you from doing what you aspire to, but have not done yet? What are the benefits and added value if you do it? And – what’s the worst that can happen? Just do it!
This week I did my first FB live video on dealing with your fears and taking action towards your aspirations.
I’ve been aiming to do FB live videos for quite some time, as I know that by doing FB live videos I can reach out and share my insights and advice to more people at the same time – in comparison to the 121 coaching job and workshops in companies that I am doing. I can help many more ambitious and dedicated professionals and entrepreneurs build their personal brand to succeed in their career and business, elegantly and confidently.
But there was one thing stopping me – fear! Fear from doing a live video in front of a camera. It is weird if you think about it – I love speaking on stage and doing presentations to hundreds of people in the audience, I love facilitating workshops on personal brand development and from the feedback I receive – I’m good at it!
But when it comes to a camera – I kept procrastinating.
And then I applied to myself the method I teach others – think about the benefits of doing it and – assess what’s the worst that can happen.
In my case: Benefits – being able to reach out and share my message to more people.
What’s the worst that can happen? – not being perfect or as good as I would like to come across in the video. So what? What’s the worst that can happen by that? Some people might think – its not as excellent as she always does, well – she is not perfect, she is human! So – what’s the worst that can happen? Some people might leave supportive comments, some – might get inspired seeing that I’m learning too!
And you keep asking yourself this question until you realize – I need to just get on with it and do it!
Last week at the Content creation workshop, one of my favourite content experts advised those who are reluctant to do a FB live video because of their perfectionism: to look at Gary Vaynerchuk’s first videos, they are not so great, but people don’t care. Because his current videos are.
I googled Gary Vaynerchuk first videos, and they are not so great. But the recent ones are. Everyone starts somewhere, right?
Now – here’s a call to action for you:
Think about one thing that you have been aspiring to do but for some reason have not done yet. What’s stopping you? What are the benefits of doing it? And what’s the worst that can happen?
Just go and do it, if you are truly passionate about the added value and benefits.
Or – leave the comment below – what’s still stopping you. Just do it!
I was giving a presentation last week in Riga Business School in alliance with University at Buffalo, The State University of New York on how to succeed in your career. One of the core messages in my presentation, which is something I strongly believe in, was – find your passion and do something that you are truly passionate about, or don’t do it at all. That statement massively resonated in the audience of entrepreneurs, business leaders and senior professionals in the room.
My 20+ years in business and career experience gives evidence that when you do the job that you are truly and naturally passionate about and you have the opportunity to apply your talents to add value for others, then you are energized, inspired, well appreciated and recognized as a professional in the team and overall in the business. If you do something that you are capable of and technically can do well, but have no passion for that job or the results or team or culture in the company – you do not have that sparkle in your eyes that people highly value and your impact to the results and delivery is much lower. You also do not receive the appreciation and recognition from people around you since – you are just doing your job.
It works like a snow ball effect – the more passionate you are, the more eager you are to do the job with excellence, putting into it your heart and mind and being personally excellent at it. More people will recognize that and see how you add value – more projects and opportunities come your way as people notice that you are great at what you do. As more opportunities come your way to do the job that you are really passionate about, the more your inspiration, contribution, added value and appreciation grows. And then will come the time when someone comes to you and says: ”Would you like to take that dream job?” Literally. Evidently. Confidently. Because you are great at doing that kind of job and people have noticed your results, your drive and your passion.
When I reflect back on every job that I have been doing in my career – I have succeeded most in the jobs where I was truly passionate about what I do or the purpose and content of the job let me apply my talents. Or – when I shaped the purpose and content of the job to fit that well.
It is also been proven in the scientific research that when you do the job that you are passionate about, you are a more happy person and your soul and body reflects that – you are a more positive, solutions focused, impactful, healthy person. If you are not happy or do not enjoy the job that you are doing – your soul and body instantly reflects that through your behaviour, attitude and health.
But what to do if you do not know what is your passion?
I have been asked this question frequently in the personal brand development workshops that I am facilitating with the companies to help professionals to be more personally excellent, better collaborate in the teams to implement the strategy and succeed in their careers. Also – in individual coaching sessions this question comes up time after time. And with no surprise – I was asked this question a few times last week in the presentation in Riga Business School.
There are several ways how to discover your passion. There is no one way that would suite everybody. I will share with you 3 most common approaches on how to discover your passion:
1. Sometimes you find your passion through challenges that you experience in life or at work
Sometimes the challenges that you experience in your life or career helps you to discover your real passion. At the beginning it feels really hard to experience and go through all these challenges, but when you have travelled that challenging journey and have found your solution or victory over the challenges, you learn something new about yourself, you discover a different angle of your personality or capabilities.
And – if you have resolved that challenging situation or period in your life for yourself, you become passionate to help others and share with others the tools and strategies that you have applied to resolve. Or the mindset techniques that you have learned along the journey. Or mistakes you have made and how others could skip them.
I will share with you a situation with one of my colleagues. Bear with me – I will cut the story as short as possible to bring the essence to life:
I had a colleague that experienced a very challenging period in her life and work. If you think your life is difficult sometimes, believe me – she had one terrible situation after another all year long. She has been a hard worker all her life – really dedicated, driven, committed to do her job with excellence. Once from some really tough emotional situation at work and a terrible accident in her wider family at the same time, her mind and body could not handle it any more and she had a really bad stroke, which took the majority of the year to recover.
Having partly recovered and being totally committed and dedicated to work, she returned to work and worked a lot and hard, while the doctors did not want to let her come back to work yet and her body had not recovered yet fully from the stroke. During that period, on the way to the office she got in a car accident which damaged her back and again – it took massive amount of time and pain to recover. There were a few other really difficult situations in her work and private life. On the recovery journey the doctor and medical specialists recommended her to take better control of her emotional state, let go of the experienced emotions and bring in work life balance and mindfulness into her life.
Now she has fully recovered. She has let go the emotions that were upsetting her. She is a stronger, much happier and more impactful person. She has pulled together a workshop to help other colleagues to feel more confident to have wellbeing in their work life. She has even been nominated for the annual recognition awards in the company as “People Who Make a Difference”.
She is now passionate in helping others to ensure balance in their life and to be more effective while more congruent with themselves and work. She has been through really difficult times, but has since recovered and is now truly passionate to help others not to get where she was. She is now a hugely energized, passionate, and happy person. And people around her recognize and appreciate that. And she gets the opportunities to do more of what she is passionate about. As she is great at it. And adds massive value for others. And now the HQ have established a new job role: Wellbeing Business Partner, as there is a business need to implement wellbeing strategies and tools across the business.
2. Explore your past likes and dislikes to discover useful insights
One of the techniques that helps to discover your passion is – exploring your past. Exploring what did you like doing in your past roles, or at school or in your free time or in your childhood. And how can you now translate it to the current business world to add value. As an example – I liked observing people, exploring what are their aspirations, what they want to achieve and what do they need to change or tailor slightly to be more successful.
Hence, I studied psychology and worked in human resources leadership and a few years ago I tailored that “like” in my passion for personal brand development coaching. The core is the same, it’s just a different way on how to implement it. Now I am coaching ambitious and dedicated professionals, leaders and entrepreneurs to unlock their highest aspirations, think bigger, get crystal clear clarity and success strategies to achieve their ambitions and sky rocket their career quicker, smarter and bolder.
I never liked to be told what to do or to fit in the particular process or system. Hence, I am more passionate about a job that involves creativity, that needs to come up with solutions, resolve challenges and widen wider horizons to think bigger and act bolder.
3. Some people just need to keep trying out different things
What to do if you think you have discovered your passion, but after a while you are not sure and want to do something different? Well, some people just need to keep exploring and trying out different things. The well known writer Elisabeth Gilbert once said in her speech that maybe you are a hummingbird and have a curiosity driven life – you just need to keep exploring and trying out something new. We need these kind of people in our life who are great example of courageous moves – starting something new and different in their life, making that bold decision to change and start again. To not keep doing something that you actually are no longer passionate about.
Take one of my sisters for example – she is now studying to become an expert in her fourth different professional area. She has changed her interests from having completed professional cookery school and being a really great cook to obtaining an international tourism management degree in university and working in the hospitality and tourism industry to being a massage therapist and now for the next two years she is dedicated to study towards being a professional facial beauty expert – a completely different area from all before that involves medical studies, chemistry, physics and other subjects she did not study before.
For some people reading this, it might feel slightly confusing or indecisive, but I am proud of her that she does not settle with the job that she is not passionate about.
My recommendation is – keep exploring to find your passion and do something that you are truly passionate about. Or don’t do it at all. When you follow your passion, people notice your drive, inspiration and energy and added value, and will offer you to do more of it. Because you are great at it.