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..or Personal brand benefits for business leaders and entrepreneurs.
“The best way to predict your future is to create it” is a fabulous quote by A.Lincoln. Why fabulous? Because it works!
In summary, personal brand development is about shaping your future, having clarity on how you want to be, what you want to do and what customers you want to work with. And then – implementing focused personal branding communication strategies and creating these opportunities enjoyably.
Today I want to share with you what Personal brand development has given me as an entrepreneur and business leader:
1.First of all, its about clarity. Clarity on what I want to focus on in my business, what I am great at and how I can best help other people. This is what business is all about – how do I help other people solve their issues, close gaps, enjoy life, right? When you develop your personal brand, you can better focus on your core business and ideal customer, as well as further your business and services innovation, and not let yourself get distracted by other things.
2.From clarity comes confidence. When you are self aware on your strengths, passion, aspirations, also on your weaknesses and what you are not great at – it gives you solid confidence on what you stand for, how you best deliver value and are useful for others, and also – which business areas or customer segments are not for you.
3.Personal brand development also helps to create a great sense of purpose and direction, which further generates energy and focus to keep going. When you are clear about your WHY and you have that sense of purpose, nothing can stop you or let you down to achieve your aspirations and accomplish your vision. Quite often people ask me – where do you get that great inspirational energy from? The answer is simple – when I developed my personal brand and focus on how I can best deliver value for my ideal customers that resonate with my personality, it constantly encourages the inspirational energy flow.
4.Courage and strength to rise up – we know that in life or business its always about ups and downs, there is no straight steep road to success. When you are better connected to yourself, to your personal excellence, you have clarity and confidence on your Why and How, you have that inner power to get up and carry on when the times of difficulties come.
5.Clarity on what kind of clients I can and want to work with. Not all people are and should be my clients, I am clear on what kind of people I connect with and can best help, and I include that in my brand communication messages. We do not have to be all things to all people. When you develop your personal brand and travel through the journey to clearly define your ideal target clients, you become crystal clear on what kind of people you can most enjoyably service.
6.Direction, how and what development to choose for myself. As business leaders and entrepreneurs we constantly need to keep developing, and the offer in the market is massive. When you are clear on your values and passion, on your strengths and gaps, on your future aspirations, it is easier to choose whom to learn from.
7.Enjoyment to work with my target clients, as they come and find me themselves. This comes after personal brand development and from personal branding strategy. When you develop your personal brand and implement personal branding strategies, your ideal clients know, like and trust you are the one they need. They know about your added value and how you can help even before you have met in person or before they purchase your services. You do not have to do a hard sell job to convince them. Yes, you still need a conversation to assess whether you are the right person or have the right services or products to help, but it is a much more pleasant conversation where you do not have to sell to the client. Who likes to be sold to? Not me. And I do not want to be selling to my clients. But yes, of course, I have a business to run, so the meetings shall be for a mutual learning and development of a business relationship.
I could go on and on about the benefits for an entrepreneur or business leader to develop a personal brand and implement personal branding strategies, as there are loads. However, I’m keen to hear from you – as you are reading this post, message me on LinkedIn or Facebook or comment here – how are you benefiting from your personal brand and what’s still missing?
Follow my Personal Branding business page on Facebook to receive daily inspiration and practical tips on personal brand development. To follow, click here: @IngaEzeraBranding
Recently I attended an entrepreneur’s mindset event that refreshed my thinking of stepping out of comfort zone and adding value by innovating solutions.
It was organized and facilitated by The Wealth Dragons in London. My key take away thought for inspiration of this event among many others is:
“Love problems and innovate solutions to add value”
Great entrepreneurs are problem solvers. The bigger the problem you can solve, the bigger the reward, recognition and appreciation you will receive. People with entrepreneur’s mindset love problems. Problems give them opportunity to challenge and stretch themselves to find solutions. And if you do not know – how to solve the problem, go and find the know-how to solve the problem. Learn it, create it, outsource it. Just do it.
Constantly look for solving problems, adding value and changing lives for better. And you will instantly succeed. A difference between success and failure often is the speed of implementation. People with entrepreneur’s mindset do whatever it takes to take an action towards solution. They are not stopped or scared to just go and do it and possibly make some mistakes on the way to progress. We are going to make mistakes and learn from them to succeed.
Thomas Edison might have had over 10,000 attempts to get to the light bulb success. What would happen if he had given up at 9,999? Success is when preparation and persistence meets opportunity.
Action is the only way to success. Can you learn how to swim just by reading a book? And even if you buy a book and put it on the shelf, it’s not self development, it’s a shelf development. Sometimes you need to jump out of the plain to make an action. Because when you jump, you can not get back to the plain. You need to fly.
Everybody has 24 hours a day, the difference is how we use these 24 hours. My advice is: use them wisely – look out for problems, innovate solutions, take an action and add value to people’s lives.