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Not sure what your goals should be? Read this…

This is a message to those who don’t know what their goals should be.  For those who want to achieve something, but not sure what and therefore they don’t. Does this sound like you? Tune in then! If you want to achieve something but are not sure what it should be for next year, or you keep being stressed because everyone now talks about setting goals for the next year and will start achieving them, but you have done it year after  year and not much has changed. Does this sound like you?

You know what? First of all, sometimes it is ok not to have goals for a period of time and just enjoy the flow of life. That could be your goals if it suits you. I had this situation a few years ago – actually – about 8-9 years ago. I usually need a plan, something aspirational to aim for, to go for it and to achieve. But there was a period in my life when I was not sure anymore what I wanted to achieve next professionally. I had a great role in my corporate job – HR Director and member of leadership board in the biggest and most successful company in the industry, there was really no way to go higher. I had a good life and friends. Everything was sort of ok. But I felt stressed. Totally stressed. As I could not set my goals for the next year. I was not sure what I wanted. It is a stressful situation for someone like me, who likes planning, setting goals, and aiming for something bigger.

It was so stressful that I eventually went to a couple of doctors for help. I went to a GP and said I need some medicine against stress. I’m stressed for not being able to set goals. He looked at me funny and prescribed some nerve calming tea. That did not help. I went to a homeopath – I thought maybe a non-traditional medicine could help. And she said, after having listened to my story – “it’s ok not to have goals for a period of time, it’s meant for enjoying the flow of life. Do not set fake goals just for setting them as you will be more stressed by not achieving them. You do not achieve goals which are not truly yours.”

And you know what – it  is true. It is better not to set goals than to set ones that are not yours. As you  struggle to achieve them and if you do  – you will not be happy at the end. So – I took her prescribed anti-stress medicine and advice to enjoy the flow of life for a moment until the clarity will come to me on what I wanted to achieve.

Yes, it is true – do not set goals that are not truly yours as it is dangerous. Dangerous from the  perspective of – you will be disappointed for not achieving them. If you are not 100% in to achieve them, you will not. And your subconscious mind blocks you from going 100%  into something that you are not passionate about and do not feel like achieving these goals will be a great gain and pleasure for you to achieve or by not achieving, it will be a great pain or loss. This is one of the reasons New Year resolutions don’t work or why you have not achieved the goals you set – they are not truly your goals, that you truly want to achieve , based on your personality, passion, purpose and higher vision of your life. Maybe they are goals that are forced onto you by society, by your spouse, family, friends or by you not knowing yourself really well.

A  couple of things you can do – increase self awareness through the journey of your personal brand development – exploring what are your talents, values, purpose etc and then setting goals in congruence with yourself. A great tool that can help is – The Success Planner Book. I have developed it exactly for this purpose – go check it out, get one for yourself and for your mate and ensure you set your goals in congruence with who you truly are.

The other thing you can do is – think about people whom you can help with your goals and mission. A great way to do this is – reflect upon your life story – the challenges you have overcome either in your professional or personal life, how did you overcome them, how did it make you a better person and what you can pay forward and teach others. I find this as a really strong cause and solid ground for goals setting – how can I best help other people, inspire them to achieve, overcome difficulties, succeed in their life, career or business. And through that reflection you might discover your cause, your calling and obtain clarity on what your goals should be for the next year.  It could be something you have struggled with in the long past and that has made you the person you are today, that might be something that was your challenge recently – it does not matter. The important thing is – if you had such a challenge, there might be other people who have similar  challenges and would benefit from learning from you.  This is your reason to live to help them grow.

There are a lot of examples that people develop their businesses successfully because of this, or people develop their careers successfully because of this approach. I encourage you to reflect today – what has been a challenge you have struggled with, resolved, what is your story and with whom and how  can you help to resolve a similar challenge.

As an example – a few years ago I struggled with raising my profile and being impactful in the corporate business I was in. I could not understand what is the issue as I have been really successful within the same company previously and with quite a few other companies in the market. When I explored, what is the issue, I understood, that the job I had to focus on at the time did not play to my greatest talents and to my passion. Part of the job did, but 50% of the time I had to work with and focus on issues that were not appealing to me. Of course, I could do the job as I knew how, but not being passionate about the content and not being able to really invest my best talents into achieving the outcomes, did not bring in me the greatest energy, self belief, confidence and impact to achieve results.

Now – one of my focus areas as an entrepreneur is helping organizations to empower their leaders, professionals and talents to be their best, to have clarity for themselves on how they can best contribute and have  courage to aim for and focus on how they can best deliver value – in a way that is true to and in congruence to themselves and brings value to the organization and customers. So many times I have seen the wrongdoing in organizations when people have been placed in the roles that are not congruent to who they are or are aspiring to be. And they lose focus, confidence, self belief and energy. Through my workshops and online programs I help people have clarity, self belief, confidence, impact and influence and raise their profile to be the best version of themselves – for themselves and for people they can best help.

I encourage you to revisit – whom is it that you can help and chose one of your goals related to that. If it brings value to the organization or your business – even better! But keep in mind,  revenue comes afterwards – first – whom and how you can help. Enjoy succeeding.


Take the driving seat in your own career!

Download FREE e-book and follow the Career Success Formula – it’s actually much easier to get what you want out of your career with it.

If you are an ambitious and dedicated professional, I’m  confident that you will take the driving seat and action success actions to sky-rocket your career.

 By investing a bit of effort and thought you will be amazed how new job opportunities will come to you instead of you running after them, chasing down ads and following leads that get you nowhere fast. 

The Career Success Formula consists of 5 steps:

1. Develop your Personal Brand to stand out

2. Get crystal clear clarity on your offering and credibility

3. Grow your confidence and know how you deliver value

4. Set your goals impactfully to achieve them automagically 

5. Share your message with the right audience and enjoy many job offers!

Are you ready? Come on in! Download the FREE Career Success Formula ebook by clicking here, take the action on valuable advice and enjoy succeeding!

The Success Planner Book

Decide to succeed and use the tools and strategies that will help you! The Success Planner contains impactful tools and valuable strategies to help you have more clarity on what you want to achieve, to live with passion, to achieve your goals and to reach ultimate success.

It will help you to:

  • discover your talents to achieve success more easily
  • define your passion, mission, vision and purpose to live a more fulfilling life
  • unlock what success means for you
  • connect better with your true you and gain extraordinary confidence
  • focus on your true goals and success, achieving them instantly
  • get hugely energized, inspired and empowered while traveling on your success mindset development journey

You can start setting your goals at the beginning of a new calendar year, on your birthday, on the day you make an important decision or at any other time of the year. It really does not matter when you start – the sooner, the better though.

The Success Planner is a fabulous present for anyone whom you care about or for whom you wish all the best.

Check it out:

How to Set Your Goals Impactfully to Achieve Them Automagically

My call for thoughtfulness and action today is about goal setting and achieving them. How to set your goals impactfully in a way that you can achieve them automagically.

University of Scranton research suggests, that only 8% of people achieve their goals. Why? There are a number of reasons, but most common are the following three:

1. Creating vague goals

I often say – “what gets measured, gets done”.  If you set goals that are too general, like “I want to lose weight”, then it is difficult for you to achieve them. How much do you want to lose? By which time frame? How are you going to achieve this? How will you reward yourself for success?

There is a recent example of a friend who set a vague goal which resulted in an unexpected outcome. She was in a dating relationship with her boyfriend and wanted to have a family. She wrote down in her goals: “By next year in September, there will be 3 of us together.” What she meant was – her partner, herself and their child. What happened next year by September was something different- her partner introduced her to his gay friend…

2. Lacking higher purpose, which leads to lack of focus

You can set goals in any area, but if you do not have a higher purpose as to why achieving this goal is important to you, it is easy to give up when it becomes a bit more difficult.

It happened with me when I first started to write my book two years ago. I did not have this sense of purpose that I have now and I had not unlocked clearly my passion. Since I have completed it last year, my book is in print now!

3. Not knowing what you really want

Mark Twain once said that he could teach anyone how to achieve what they want, but his challenge was – he could not find anyone who would know what they want. In my coaching experience I see that there are many people who do not know what they want to achieve. They often know what they do not want and that is where their focus and energy goes.

I usually set my goals every year and mostly achieve them. There came a period of time a few years ago when I felt a bit confused. I had achieved everything I planned for and I did not have any more goals to set. Nothing came to mind. Nothing felt like – yes, I want to achieve that!  As I am a high achiever by nature, I started to feel really low, as I need targets to achieve constantly.

What is the solution?

I spoke with one of my friends about this issue, and she laughed – “Relax, I never set goals and I don’t achieve much. There are many people who do not know what they want. Be chilled about it!”

“It’s not helpful, is it?”, I thought.

I asked my coach: “What should I do?” My coach helped me by asking really good questions, such as: “What is your passion?”, “What is your overall purpose in life, what do you want to achieve?”, “What have you already achieved and what talents did you apply to achieve them?”, “What’s missing?”

I travelled a journey of unlocking my passion and my purpose. My passion is helping people to succeed. I accomplish this via coaching, inspirational speaking, and leading by example by being an empowering and inspirational leader.

I have expanded my goals more since having more clarity of my passion and purpose, and I am achieving them automagically. As an example – I had said that I will give  at least two inspirational speeches in big international conferences this year. And by setting these goals in the right way, the opportunities presented themselves, magically. As a result, I have done two speeches already and was recently invited as a speaker in the upcoming world congress in Paris.

Paul Meyer has said: “If you are not achieving the success you desire, it’s because your objectives are not clearly defined.” He guides to the SMART principle of setting your goals. It is setting your goals, to be Specific, Measurable, Achievable, Realistic and Time bound.

There are plenty of approaches for goal setting, but most common or popular are the following three:

  • New Year’s Resolutions– you set them at the beginning of a new year and mostly don’t achieve them, as they are too vague. You keep setting and not achieving them year after year.
  • The Wheel of Life– you set your goals in 8 areas of your life to be complete. Sometimes it is too much for people – they achieve some and do not achieve others. This is not very motivational, is it?
  • SMART principle– it is most popular in organizations. But people do not always achieve all of these goals as they do not feel passionate about all of them.

Having reviewed what works and what does not, I have developed The Success Planner™ goal setting approach, which integrates Passion & Purpose with SMART principle. In a nutshell it is this: focus on your strength and passion, define your purpose, be SMART and watch out for success!

I developed this principle after I have gone through some low moments in my life and that has helped me to get back on the track of success. That has also been useful for many of my coaching clients.

In conclusion: there are a number of reasons why people do not set or achieve their goals. Having travelled my own journey of resolving challenges with goal setting has led me to develop the “How to set your goals impactfully to achieve them automagically” approach. To help more people achieve their goals, I have written a book called “The Success Planner ™”. This book contains impactful tools and valuable strategies to help you to unlock your passion, achieve your goals and reach ultimate success.

Follow Your Passion In 2015

Life is short. If there was ever a moment to follow your passion and do something that matters and is meaningful to you, that moment is now.

New year start is energizing. There is a feeling of excitement and opportunities to enhance your life, achieve your goals, be more successful, feel happier. Many people write their new year resolutions at the beginning of the year. Some maintain the focus and achieve their goals, many don’t. University of Scranton in US research suggests that just 8% of people achieve their new year’s resolutions or goals.

I have noticed, that I feel more energized and focused to achieve my goals if I set them in congruence with my passion. If I do something that I am really passionate about and feel inspired doing, I can focus on it constantly without feeling any tiredness or exhaustion. I can do it for many hours, days and weeks until I get to the results and I do not notice the time flying. Despite long hours invested, I gain more and more energy doing it.

Recently I created a new year present for my team – a success mindset calendar. It’s a calendar of inspiration. I was working on it for weeks, developing ideas and designing the present. I spent long evenings after the office hours and in the weekends working on it. And I felt really energized. When I ordered it to the publisher, I could not wait to receive the ready made product. I was so inspired and energized! And this inspiration and motivation spread over to my team when I gave the present to them. One colleague even said that I am like a box of surprises. They did not expect this one coming. Hmm… Why not?

During the last few months I have also been working on creating the success planner – a success mindset development toolbox that will help people to discover their special talents, understand what is their passion and what are their true goals that they want to achieve this year. And, most importantly, it will help in developing success mindset by focusing on their passion and purpose, having tools that keeps them focused to achieve goals, as well as to notice and celebrate their success.

What inspires me in this creativity and following my passion journey is – when you focus on leading a purposeful, passionate and meaningful life, you are also inadvertently creating a spectacular ripple effect of inspiration in the lives of people around you. When one person follows their passion, tries something new, or takes a daring leap, everyone nearby feels their passionate energy; and before too long, they are making their own daring leaps while simultaneously inspiring others.

In conclusion – life is short. If there was ever a moment to take decision to follow your passion (if you have not yet done so), that moment is now. Do it yourself and inspire people around you!


Lessons learned of a successful start-up

“Finish what you have started and you will move on and further with better focus and capability”, is the lesson taught by his father to one of my course-mates friends in Westminster University Business School in London.

We were catching up as a group to celebrate successfully passed Digital Marketing exams recently. That evening was inspired by amazing life stories and lessons learned. One of which I’d like to share with you now – lessons learned of a successful start-up.

This guy, I will call him Syed, had his first business when he was 19 years old and just started university. He was selling jewellery in London. He travelled to Paris, chose the hand-made jewellery, brought that to London and sold. He started his jewellery sales business from the stalls in the market places to test it out whether customers will like it. When the turnover progressed, Syed developed his website to sell the valuable pieces.

When he travelled to Paris to choose the goods, he invited his girlfriend to come along for a nice trip and help him to choose what women like and listen to her opinions. Obviously, she knew better the magic of female jewellery. He tried out different producers and found that particular hand-made jewellery was best demanded from his customers. He kept progressing in that niche and developed his own brand for the chosen jewellery.

He started small, but as he worked hard and much, constantly listened to customer demands and feedback, his business kept progressing during next few years and demanded more and more of his time. He got to the stage that it became very challenging to combine business development with his university studies. Syed was considering a decision to quit university.

And then his father said to him: “My dear son, you are very hard working, like me. I have developed my well established and successful business because of my hard work, focus and persistence. But one thing you should keep in mind – education is very important cornerstone for success in your life. So my advice to you is to finish what you have started – your university studies, and then move on with the business. You will have better focus and greater capability to do that. You will also have much more clear awareness of what you want in life, what you are passionate about.”

Although Syed was tempted to continue to develop his business as it was paying off well and progressing, he listened to his father’s advice and sold his business to successfully continue and finish his studies.

He confirmed in our conversation – that was the best decision he took and he is glad he listened to his father’s advice. There are 3 lessons though he has learned while developing his start-up business that he will take on for further start-up opportunities:

1. Start small, try it out whether customers like it and then progress

Syed started with a few jewellery pieces and sold them in open markets and stalls. He spoke to his customers and listened carefully to what they said. After a year of start-up, the business has grown so well that he developed his webpage and expanded his business in web.

2. Find your niche and focus on it

Before Syed was able to expand, he tested and discovered the niche that he could differentiate him amongst competition – hand-made, branded jewellery from Paris. Although he was tempted to sell other stuff, he kept focusing and developing in his niche. That helped him to grow his business by becoming the brand in the niche.

3. Ask advice from the experts

Who can be a better adviser in female jewellery industry than female? When Syed started his business, he asked advice of his girlfriend and her friends. They knew well what women are appreciating in jewellery. He tested that with his customers and listened to feedback.

Syed has now moved on. He has finished university and explored other business industries than jewellery trade. He has discovered his passion for customer relationship management and is aiming to develop his next business in CRM implementation for local and global companies. He is a hard worker, very dedicated and customer focused professional. That builds a very strong personal brand foundation. I am confident he will succeed now even more as when you have discovered your passion, you have clarity and focus on your goals and you stream your energy to achieve them, you will succeed.

His father’s advice is guiding him for success in life:

“Finish what you have started and you will move on and further with better focus and capability”.

5 Key Lessons Learned in Social Media Marketing

The world is speedingly becoming digital. To stay on trend one needs to constantly catch up with the newest. Therefore, instead of just having a chilled easy Saturday, I attended a whole day Social Media Marketing class at Westminster Business School yesterday. It was a time worth spent. Here are 5 key lessons learned of many:

1. You need to be digital and social to have your brand out there

Inspiration, innovation, progress, customer engagement – keep up with the speed of the world’s digital development movements! Know your customers, current and target ones, and be there out with and for them. People live their lives with their digital devices now – the first thing someone does when waking up in the morning is checking their e-mails; what someone does while having their morning coffee – is reading thought provoking articles in LinkedIn; on the way to office what someone does is checking out what their friends are doing in Facebook; when leaving the retail shop at the lunch time what someone does is tweeting a comment on their customer experience in Twitter and Instagraming a picure of a newly bought item. Explore your customer behaviours, likes and needs in digital world to better add value and build your professional brand for them.

2. Goals, goals, goals… and be strategic

As in any other area in life, to stay focussed, be impactful and to not get losed in the huge world of digital, you define clearly your goals what you want to achieve in social media. You clarify the purpose – is it for your personal brand develpment, for your customer engagement, for your company brand and talent attraction or any other aspiration? When you are clear on your goals, purpose and your target audience, you can best choose social media platform where to be vocal, visual and adding value for your target audience. You can define your social media strategy in a more targeted and tailored way when you have clarity on your purpose and goals. Being strategic your will make a better impact.

3. Measure to make a better impact

I love KPI’s and analytics and being able to measure how my actions turn into tangible, measurable results! In digital marketing and social media you can measure any activity you do. Best and most insightful tool for digital insights is Google Analytics tool. You can measure almost everything there, even impact of the words you have said in your message and how changing one word makes an impact to the reach and conversion rate. You can measure how many people have received your message, have seen it, have liked it or commented, or found it valuable to share it forward. You can mesure what action your message has initiated and whether that leads to achieving your goals.

4. Devil is in the detail

Learn how to use social media platforms, what features they have and how to best apply them to make an impact. Learning how to better use hashtags in Twitter opens a door with opportunities to reach out to people with common interests or learn what others are sharing about themes you are interested in. Learning that people respond better to pictures or video’s can make your message more impactful. Learning how to improve your pictures with Instagram can make them more enjoyable for your target audience. Learning how to connect and reach out to people across the globe in Linkedin can open you new job, collaboration or business opportunities.

5. Keep learning

Social media and digital marketing technology and options are developing constantly. What was impossible yesterday, is a common feature today. What is new today, will be a history tomorrow. Digital world requires constant curiosity, exploration and focus on development. Learn from your friends, colleagues, from your children and their classmates. Learn from people who are different from you and have different habbits, as they will definitely know something that you may not have discovered yet. Keep learning to be successful!

The Social Media Marketing lesson yesterday has definitely encouraged me to revisit my social media knowledge and strategy. It has generated thoughtfulness for being on track of the digital developments and being out there to add value.