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Introduce yourself with impact so that your target clients have clarity – how you can help them. A few weeks ago I attended a business networking breakfast where entrepreneurs come together to share what they do to serve their customers and build collaborative business relationships.
These kind of events are really valuable to connect with people from your industry or a related industry, or to discover how you can help them or their customers and how they can help you grow your business.
In that particular event there were about 25 entrepreneurs and consultants from various industries – some that have been in business a long time, and some just starting up.
Usually these kind of events start with giving everyone around 40 seconds to introduce themselves – to tell what they do, who are their clients, what services they provide and what they want to get out of this networking event.
What I learned from these 40 second introductions is:
- Some people have really polished their introductions and are clear of their unique value proposition
- And among those who are – those that are getting the best out of these events in terms of connections and the expected outcome
- Those are the ones who are clear about their personal brand
- There are quite a few people who do not know how to present themselves impactfully – so after their presentation the meeting participants are not clear – on what they do and how they deliver value
- That means that those who listen to their poor introductions are not clear – on what they can help them with or how they can help them
- And the meeting becomes just a nice breakfast chat without gaining any valuable connections or any potential for business development from these who have not developed their Unique Value Proposition or elevator pitch
- And if they do not follow up with contacts, then its not really networking – it’s a breakfast chat with strangers
My top 3 tips of developing your UVP:
- Have crystal clear awareness of your personal brand and how you deliver value
- Have a deep understanding of your customer avatar – whom do your serve and how do you help them – what transformation do you help them achieve
- Condense it into 3-4 sentences to make a punchy impact and ensure that people who listen will remember
I hope this is a helpful tip for the week, please click “Like” to this blog post if so, or post a comment below if you have any questions on Unique Value Proposition.
5 reasons why you should attend a Toastmasters International Convention
Join the event, connect to the world! I joined a Toastmasters organization and network a couple of years ago. At that time I thought to myself – I am joining for enhancing my presentation skills, nothing else. Since then I attended the 2015 International Toastmasters Convention in Las Vegas, and my perspective has absolutely shifted! As Tim Gard, the most Humorous and Motivational speaker I have ever seen, said at the event – “Shift your perception, create your experience”.
Here are 5 reasons why I recommend for you to attend an event like this:
1. Your perception will absolutely shift
This is an excellent opportunity to get to know world class professional speakers, to enjoy their breath taking and impactful presentations and to aspire to develop to the next level.
2. You will learn from the best – The World Championship
I knew that one can learn a lot from the uprising champions, but I didn’t expect to learn soooo much! This is absolutely a must have experience – listen to the semi-final and finalist contestant speeches and explore why the winner made it to the winner’s stage.
3. Networking and connecting with like-minded people across the globe
Over 2000 people at the event from all across the globe, the best speakers and networking professionals. And imagine – I just raised my hand and introduced myself at the first timers meeting of 1000 people, shared where I am from and what is my passion and – unexpectedly I met another Latvian from California in the room! How often does this happen on the another side of the world! We are now developing future collaboration opportunities together.
4. Explore Toastmaster Career opportunities
Seeing how the district and regional leaders campaign, how they give their winning speech and get elected to lead this great organization forward is a stunning experience. It makes one thoughtful about your career progress, your impact to make and value to add in such an awesome organization and network that gives people great development opportunities and inspiration.
5. Have fun and party
Last but not least – The Opening Ceremony is an admirable one to attend. You get to see all the representatives and country flags as well as the Presidents Inauguration Celebration party, it is a must see – I have not had so much fun and dancing for a long time. Imagine a well planned, organized and entertaining party of over 2000 inspiring and energizing people in the room! WOW!
Join the event, connect to the world! Next one is in Washington D.C. in 2016!
With full bucket of inspiration,
VP of Mentoring at Toastmasters