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..or Personal brand benefits for business leaders and entrepreneurs.
“The best way to predict your future is to create it” is a fabulous quote by A.Lincoln. Why fabulous? Because it works!
In summary, personal brand development is about shaping your future, having clarity on how you want to be, what you want to do and what customers you want to work with. And then – implementing focused personal branding communication strategies and creating these opportunities enjoyably.
Today I want to share with you what Personal brand development has given me as an entrepreneur and business leader:
1.First of all, its about clarity. Clarity on what I want to focus on in my business, what I am great at and how I can best help other people. This is what business is all about – how do I help other people solve their issues, close gaps, enjoy life, right? When you develop your personal brand, you can better focus on your core business and ideal customer, as well as further your business and services innovation, and not let yourself get distracted by other things.
2.From clarity comes confidence. When you are self aware on your strengths, passion, aspirations, also on your weaknesses and what you are not great at – it gives you solid confidence on what you stand for, how you best deliver value and are useful for others, and also – which business areas or customer segments are not for you.
3.Personal brand development also helps to create a great sense of purpose and direction, which further generates energy and focus to keep going. When you are clear about your WHY and you have that sense of purpose, nothing can stop you or let you down to achieve your aspirations and accomplish your vision. Quite often people ask me – where do you get that great inspirational energy from? The answer is simple – when I developed my personal brand and focus on how I can best deliver value for my ideal customers that resonate with my personality, it constantly encourages the inspirational energy flow.
4.Courage and strength to rise up – we know that in life or business its always about ups and downs, there is no straight steep road to success. When you are better connected to yourself, to your personal excellence, you have clarity and confidence on your Why and How, you have that inner power to get up and carry on when the times of difficulties come.
5.Clarity on what kind of clients I can and want to work with. Not all people are and should be my clients, I am clear on what kind of people I connect with and can best help, and I include that in my brand communication messages. We do not have to be all things to all people. When you develop your personal brand and travel through the journey to clearly define your ideal target clients, you become crystal clear on what kind of people you can most enjoyably service.
6.Direction, how and what development to choose for myself. As business leaders and entrepreneurs we constantly need to keep developing, and the offer in the market is massive. When you are clear on your values and passion, on your strengths and gaps, on your future aspirations, it is easier to choose whom to learn from.
7.Enjoyment to work with my target clients, as they come and find me themselves. This comes after personal brand development and from personal branding strategy. When you develop your personal brand and implement personal branding strategies, your ideal clients know, like and trust you are the one they need. They know about your added value and how you can help even before you have met in person or before they purchase your services. You do not have to do a hard sell job to convince them. Yes, you still need a conversation to assess whether you are the right person or have the right services or products to help, but it is a much more pleasant conversation where you do not have to sell to the client. Who likes to be sold to? Not me. And I do not want to be selling to my clients. But yes, of course, I have a business to run, so the meetings shall be for a mutual learning and development of a business relationship.
I could go on and on about the benefits for an entrepreneur or business leader to develop a personal brand and implement personal branding strategies, as there are loads. However, I’m keen to hear from you – as you are reading this post, message me on LinkedIn or Facebook or comment here – how are you benefiting from your personal brand and what’s still missing?
Follow my Personal Branding business page on Facebook to receive daily inspiration and practical tips on personal brand development. To follow, click here: @IngaEzeraBranding
For the past three decades, the fastest way to increase your income has been to land a job with a finance company (banking, wealth management, insurance). The industry has provided a ticket to prosperity for millions of professionals.
To tell you the truth – this party is coming to an end. A combination of rising competition and technological change means that companies will hire far fewer people. And this is not a temporary blip – this is the new normal. Industry leaders in different media have bravely admitted that automation can displace a third of all jobs within three to five years and companies will hire far fewer people. We can see it happening already.
Employees doing tasks that can be automated, the middle managers who supervise them and all those with average performance, with no passion for customer service and without expert skills are living on borrowed time.
So what do you do if you are a member of these endangered jobs and professional areas? I’d say that the first thing is to embrace reality and recognise that the game is changing for good. The worst thing to do is be wishful and wait for good things just to happen to you. They won’t. But there are still lots of opportunities. What’s happening in the industry is “creative destruction”. New technologies are destroying old jobs but creating many new ones.
Here are three things that you can start doing now to take action towards proactively influencing your future and taking the drivers’ seat in your own career:
- Create new jobs – see the emerging need in the business, start adding massive value and emerge in a new job,
- Move to entrepreneurship – notice the upcoming gap in services or products and how they can best serve customers and smash the competition by your approach,
- Develop your Personal Brand and enhance it in your current role to become recognisable and The Go To Expert – you will become irreplaceable!
Whatever you choose – take the drivers’ seat in your own career. Because if you don’t – others will drive your journey. And you might not like it.
To register for the insights and impactful actions packed FREE webinar on how to Get Your Dream Job seamlessly, CLICK HERE
Introduce yourself with impact so that your target clients have clarity – how you can help them. A few weeks ago I attended a business networking breakfast where entrepreneurs come together to share what they do to serve their customers and build collaborative business relationships.
These kind of events are really valuable to connect with people from your industry or a related industry, or to discover how you can help them or their customers and how they can help you grow your business.
In that particular event there were about 25 entrepreneurs and consultants from various industries – some that have been in business a long time, and some just starting up.
Usually these kind of events start with giving everyone around 40 seconds to introduce themselves – to tell what they do, who are their clients, what services they provide and what they want to get out of this networking event.
What I learned from these 40 second introductions is:
- Some people have really polished their introductions and are clear of their unique value proposition
- And among those who are – those that are getting the best out of these events in terms of connections and the expected outcome
- Those are the ones who are clear about their personal brand
- There are quite a few people who do not know how to present themselves impactfully – so after their presentation the meeting participants are not clear – on what they do and how they deliver value
- That means that those who listen to their poor introductions are not clear – on what they can help them with or how they can help them
- And the meeting becomes just a nice breakfast chat without gaining any valuable connections or any potential for business development from these who have not developed their Unique Value Proposition or elevator pitch
- And if they do not follow up with contacts, then its not really networking – it’s a breakfast chat with strangers
My top 3 tips of developing your UVP:
- Have crystal clear awareness of your personal brand and how you deliver value
- Have a deep understanding of your customer avatar – whom do your serve and how do you help them – what transformation do you help them achieve
- Condense it into 3-4 sentences to make a punchy impact and ensure that people who listen will remember
I hope this is a helpful tip for the week, please click “Like” to this blog post if so, or post a comment below if you have any questions on Unique Value Proposition.
Unique Value Proposition week… Also the Latvian media happened to catch the thought on elevator pitch or UVP. Check it out here:
If you are an ambitious and dedicated professional, I’m confident that you will take the driving seat and action success actions to sky-rocket your career.
By investing a bit of effort and thought you will be amazed how new job opportunities will come to you instead of you running after them, chasing down ads and following leads that get you nowhere fast.
The Career Success Formula consists of 5 steps:
1. Develop your Personal Brand to stand out
2. Get crystal clear clarity on your offering and credibility
3. Grow your confidence and know how you deliver value
4. Set your goals impactfully to achieve them automagically
5. Share your message with the right audience and enjoy many job offers!
Are you ready? Come on in! Download the FREE Career Success Formula ebook by clicking here, take the action on valuable advice and enjoy succeeding!
You have already thought its about time to get promoted, haven’t you?
Or to be offered that dream job you aspire to.
Or may be because of constant change in the organization, you fear being made redundant one day?
Wouldn’t you like to have that peace of mind that you never have to worry about the next job?
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This eBook is for ambitious, dedicated professionals like you who love to receive insights and take action to succeed in their life, career and business.
The FREE eBook will teach you simple concepts to follow so you never have to run after job ads again, but confidently get noticed and recognized for who you are and how you add value. By following the Career Success Formula you can receive your dream job offer without even having to apply for job positions. It sound’s great, doesn’t it?
Frequently I have been receiving questions from my clients – do you have a proven formula that could be easily applied and help to make an impact for career success. That inspired me to develop this eBook and share with you my proven Career Success Formula.
Click here: Career Success Formula, to access FREE eBook “Career Success Formula” and learn how to get promotion which is right for you or receive your dream job offer easier and faster!
Take action and enjoy succeeding!