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Your brand makes you stand out from the crowd like a tall building. It helps you get the job that you love, it helps you attract people who want to buy what you have to offer.
When people know what your strengths are and what you are confident about, they give you their projects, as you will do a better job than someone who is not known for being great at it. I encourage you to take time and build your brand if you have not done so yet.
Discover what is already out there – you already have a brand, people talk about you, its normal. Identify your talents and values and what you enjoy doing. Think about your experience where you have been great at something . And build your unique selling proposition to market yourself. There will be other tactics that you will need to do, but this is a good starting point.
Motivation is something external to the person. It’s done to them. And it’s too difficult a job for you as a leader to constantly motivate your people. Inspire them instead. It’s much easier and enjoyable for you and more energizing for your people.
How to inspire instead of motivate? Here are the top 3 steps to inspire:
- Find out what are their talents and strengths
- Discover their highest values
- Help them to achieve their aspirations – their STARs
Talents and Strengths
The magic is knowing your people’s talents – knowing what they are great at and helping them to apply the things they love doing. This makes them enjoy what they do and feel happy about it. When people know and are confident about their key talents and apply them in what they do and want to achieve, it enhances their success opportunity extraordinarily. It brings confidence, impact and focus to deliver with excellence.
Why would you as a leader in business want to spend time and effort to motivate someone to do things that they are not inspired about and will not feel passionate about doing? Instead give them the opportunity to do the job they are excited and inspired about. It takes less effort for you to place people in roles that they are inspired and talented to contribute and excel, rather than to keep motivating people to do a job they dislike in a culture they can not shine in.
If you are clear on what are your values and choose your job, role, relationships in accordance to them, you generate energy.
If among my strong values are independence and creativity, but I choose the job where I have to strictly follow the rules, like risk manager or underwriter, then I will not be happy about the content of my role as I will constantly have to do something that does not naturally resonate with my core being. The set of values that each individual has is unique to them.
Highest value – you are spontaneously inspired to do the job that resonates to your highest value. You get up and do it, You do not need a motivation to do it. Napoleon Hill called it, chief aim. It is a burning desire to fulfil. Doing the job that fulfils your highest value is one of the secrets to master your life. It’s intrinsic.
Lowest value – you need a motivation to do the job that is in congruence with your lowest values. You find it difficult and de-energizing. You do not enjoy doing a job that relates to your lowest values. Therefore you need an external stimulus to motivate you to complete that job.
It is more difficult than doing the job that you are naturally inspired by . And for leaders it takes much more effort, time and energy to motivate people to do the job that they do not feel naturally inspired to do. It is much more rewarding to inspire people to excel in their jobs that they enjoy doing and that are contributing to their highest values.
Inspiration is calling from within, building on intrinsic values and talents. Motivation is pushing from outside to do something that your person does not enjoy.
Help to reach their STARs
Nobody goes to work for the sake of the company. People go to work to fulfil their highest values, aspirations, to reach their stars – whatever stars mean for each and every individual. If they see how their job, vision, mission of company helps to fulfil their highest value, they are inspired to contribute and to be effective to deliver. If not – they have low productivity and need to be constantly motivated. If their job fulfils their highest value, they can not wait to get to work each and every day and add value to the company. They feel ownership, responsibility, commitment. They are engaged and constantly improve their customer service to deliver upon their personal excellence.
Your wisdom as a leader is to place people in the right role that will help them to reach their stars and add massive value to the company. The role that they feel inspired about, so you do not need to put an extra effort to motivate them. Instead – inspire your people by giving them projects and opportunities that play to their strengths , talents and values.
Your wisdom is to fill your day with high priority things where you add value. If you do not fill up your day with high priority actions that inspire you, it will be automatically filled with low value distractions projected by other people that are low according to their values.
Ask yourself on a daily basis what the highest priority actions I can do today that generates most income, inspiration etc. Rest – delegate to somebody else. How do you live an inspired life if you keep doing desperate things? There is always somebody that matches the job you need to delegate. Make sure its congruent with their values, so you do not need to micromanage and motivate them. Inspire them instead!
Are you living an inspired life or do you need to have motivation to get out of bed in the morning and go to work? If you are choosing your projects and job roles that allow you to work in accordance to your highest values, then you do not need motivation to go to work. You are excited to get out of bed in the morning and inspired to live a fulfilling life where you feel that you are contributing.
In this article I will share with you 3 steps that you can take to enhance your inspiration to live a fulfilled life.
As per Dr.John Demartini, the human behaviour and values expert – if you do not live in accordance to your values, you will have illnesses and constantly feel unhappy, as your mind protests against it through your body. If you are clear on what your values are and if you choose your job, your role, and your relationships in accordance to your values, you will generate energy. You are born to live a fulfilled life in accordance to your highest values. This set of values is unique to you. Whatever set of values you hold, dictates your destiny. Destiny is a destination of your life journey.
Highest value – you are spontaneously inspired to do things that are related to that. You get up and do it, you do not need motivation to do it. Napoleon Hill called it a chief aim. It is a burning desire to fulfil. This highest value is one of the secrets to mastering your life. It’s intrinsic. When the voice of the inside becomes louder, you start to master your life. Lowest value – need motivation to do things related to it.
Inspiration – calling from within, from the soul. Motivation – pushing from the outside to do it.
Wisdom is filling your day with high priority things. If you do not fill up your day with high priority actions that inspire you, it will be automatically filled with low value distractions projected by other people that are low according to their values. You make your choice and design your destiny.
Integrity – when we live to our highest values. Your brain is doing everything it can to help you maximize your living.
Selective biased attention – to the things that are of the highest values of our life. If you set a goal and place the attention that is in congruence with your highest value, you will have created the highest probability in achieving it. If you walk your talk, you increase your self worth, confidence and belief in yourself. Goals with the lowest values allow you to procrastinate and do not achieve. If your goal is in the highest value – you end up a leader in that space, if your goal is in your lowest value – you end up as a follower.
If you become deceased, its from not fulfilling your highest values. Modern medicine deals with symptoms not causes. Cause is related to your highest values. When you have more integrity to your highest values, you wake up your leader inside.
Let’ s be honest – nobody goes to work for the sake of the company. They go to work to fulfil their highest value. If they see how their job, vision, mission of the company helps to fulfil their highest value, they are inspired and are effective. If not – they generate low productivity. If their job fulfils their highest value, they can not wait to get to work. You will see ownership, and engaged people who know the product and will serve customers with excellence.
You can find the tool that helps you to unlock your highest values in www.TheSuccessPlannerBook.com
Here is a practical 3 step exercise for you to help you enhance what you are doing and how it contributes to your highest values:
1.step Write down the list of your responsibilities and tasks. And now – for each of them write down how specifically each item of your job responsibility helps to fulfil your highest value. Do it 30x times.
It has nothing to do with your job, it has to do with the perception of your job. How specifically doing this action helps you to fulfil your mission. Master of destiny uses the outside to fulfil their mission. No matter what you have in your life, it’s on the way, not in the way. It helps you to progress.
2.step During the week, make a list of everything you do and how it helps you to fulfil your highest values. Do it until you feel engaged and excited. And you will see – the days fly. You do not want to break, you are engaged and eat to live, not live to eat. You do not need a stimulus to keep yourself going.
3.step Ask yourself on a daily basis what are the highest priority actions that I can do today that generates the most inspiration, energy, income etc.? For the rest of actions – delegate them to somebody else. How can you live an inspired life, if you keep doing desperate things? There is always somebody that matches the job you need to delegate. Make sure it’s congruent with their values, so you do not need to micromanage.
Every human being wants to be appreciated by who they are. Be mindful of who you are, what are your highest values and how you can best serve the world by living a fulfilled life.
What makes it from being just fine to having a brilliant leadership? I have done much research and this is what I have discovered: Having a personal brand is a leadership requirement now. It helps you to be a better and more authentic leader. It also enhances your executive presence and impact.
Leaders who develop their leadership brand step out of the sea of sameneness and make a much more meaningful impact on their teams by inspiring and empowering them. For what? For being excited to deliver on strategy, to collaborate, to do their best to WOW the customer. Personal leadership branding has become more important than company and corporate branding.
Why? Because we trust people more than companies. And people are more accountable than companies. When you have an issue with a company product or service, whom do you call? The Company? Is the Company picking up the phone? No, you call a professional who sold you the product or service or who is there to help solve your problem. Great Leaders inspire and empower their people to be their best. And overall, leaders, by their leadership brand influence the brand of the company – the experience that people have dealing with the company.
As a leader you are selling your strategy, your vision and why people should follow you to your team and employees. Your personal leadership brand message makes an impact in people’s hearts and minds to engage and convince them, to feel valued and excited to contribute their best.
We know the saying that “people join companies and leave leaders”. Yet, we spend little time developing leadership brand.
What is a personal leadership brand? As Glenn Llopis, leadership branding expert defines it, “A personal brand is the total experience of someone having a relationship with who you are and what you represent as an individual, as a leader”. Think about what that means to you. And don’t confuse this with just acting the part. On the contrary, you should be more of who you are naturally and bring up your best in leadership.
Developing Your Personal Leadership Brand, consider the following 7 steps:
- MISSION. Consider what major outcome you want to achieve in the next 12 month as leader?
- TALENTS. What are 5 words that characterize your talents that you would personally want to be known for as leader?
- PURPOSE. Write down 3 phrases that combine 5 chosen words and capture your added value and desired identity.
- BEHAVIOURS. How do you differentiate from others?
- VALUES. What are 3 core values that are truly important to you in the way you do things?
- PASSION. What are you excited, energized and passionate about in your leadership agenda?
- VISION. What is your aspiration in the leadership journey?
Based on a survey conducted by Glenn Llopis Group, less than 15% of people have truly defined their personal brand and less than 5% are living it consistently. Why? It can be extremely challenging and it requires a tremendous amount of time and effort invested in developing self-awareness, being focussed, executing actions and being accountable for the impact and the result.
The image of your brand is a perception held in someone else’s mind. Successful Personal branding entails managing this perception effectively. As well as managing and influencing how others perceive you and think of you.
It is important to bear in mind though, that the purpose of leadership branding is not self-promotion, it’s rather a commitment to advance yourself as a leader by serving and inspiring others. This will enhance your leadership impact naturally and extraordinarily.
Why passion matters, you might ask. As passion comes from believing you are extraordinarily great at something, being passionate is a sincere way of saying, “by the way, I’m awesome”. All of our emotions exist for good reason. We feel hunger to ensure we don’t starve. We feel full to ensure we don’t burst. And we feel passion to ensure we concentrate our efforts on things that energize and reward us the most.
Your passion will persuade people to listen to you and follow you. It will persuade people to believe in you. But most importantly, passion will persuade YOU! Passion is an emotion specifically intended to make you go mad and work your behind off at something because your brain believes it is highly valuable and could rock your world. Believe me, that is a feeling worth fighting for.
What we’re passionate about is too important to leave to the mercy of fate. If you haven’t found your passion yet, try to create new things, to lead new trends, and to fuse new combinations. But don’t ever stop looking. In my new book called “The Success Planner” I have collated the questions to help you think through and travel on a journey of discovering your passion if you have not yet done so. It is best to start with unlocking your talents, followed by finding your passion and values.
Make your passion your fuel, not your final destination. Whatever you do, be true to yourself and what is meaningful for you. As an example, using the passion discovery tool that I have described in “The Success Planner”, I have discovered that my passion is helping people to succeed. I gain huge energy, inspiration and satisfaction while noticing how my coaching clients become more inspired, focused, self-aware and successful.
Since my early childhood I have loved observing people and thinking about what they could have done differently to be more engaging or more successful in their relationships. Since I have discovered and now am clear of what I am passionate about in my life, which is – inspiring people, developing their success mindset and empowering people to focus on their passion to succeed in life and business, I am finding more and more opportunities in both everyday life and corporate work to focus on this area. This is highly rewarding and gratifying for me. And this is why passion really matters!